FREQUENTLY ASKED QUESTIONS

Digital marketing courses include Basics of Graphic designing, Basics of  Website Building, Social media Marketing, Marketing Strategies, Search Engine Marketing and Search Engine Optimization.

Digital marketing offline course is best. Our digital marketing Course includes paid internship and live projects. It will help you to understand all about the aspects of digital marketing.

Anyone interested in learning and pursuing digital marketing as a career can learn.

To be specific, the list below is people who can pursue digital marketing :

• Undergraduates, graduates, job and career seekers
• MBA marketing heads
• Media advertising professionals
• Entrepreneurs and CEOs
• Business development managers
• Freelancers, bloggers, and web designers
• Small, medium, and large business owners

If you undertake course from Watermelon digital marketing academy, the following digital marketing certification will be a part of the package:

1. Google
2. Hootsuite
3. SEMRush
4. Watermelon Digital Academy’s Digital marketing Certificate
5. Internship Certificate in digital marketing

The answer is a simple yes. The field of digital marketing has so much to offer besides the businesses, and aspirants who wish to make an outstanding career. In a fast-moving world you will meet exciting challenges every day but if you have your foundations clear, it will be a fun ride. Through opting a digital marketing career, you’re essentially bidding goodbye to the regular 9 to 5 job.

There are numerous ways in which you can do this. While the aim is to be job placed in this field, here are a few steps that is involved in this process:

1. Create your own website
2. Choose one digital marketing channel to focus
3. Learn more about the chosen digital marketing channel
4. Do a digital marketing course
5. Execute what you learn
6. Familiarize yourself with free digital marketing tools

Popular career options in digital marketing :

1. Search Engine Optimization (SEO)
2. Pay Per Click (PPC) Specialist
3. Social Media Marketing (SMM) Stratergiest
4. Search Engine Marketing (SEM) Specialist
5. Web Developer and Web Designer
6. Content Writer
7. Digital Agency Manager
8. Social Media Analyst
9. Social Media Manager
10. Search Engine Marketing Analyst

While it is not necessary for starting a career in digital marketing, it is always better to be certified in digital marketing before starting a career because it lends credibility to your skills and boost your CV by several levels.

The course duration is 3 months. That is 18 hrs including internship.

You can go either way but getting trained from a proper institute first, helps you build your confidence up and practice your skills without any added tension of making mistakes or harming the reputation, or compromising the content quality for a company.

1. Certified Course in Digital Marketing by watermelon digital academy
2. The Complete Digital Marketing Course (Udemy)
3. Fundamentals of Digital Marketing (Google)

Watermelon digital academy provides digital marketing courses in Thrissur, Kerala. We do hands-on practical training with a paid internship.

We offer cutting-edge digital marketing training programs in Thrissur. Our team of trainers has more than a decade of industry experience and teaches fundamental to advanced digital marketing skills, trends, and developments.Globally competent on-the-job training is provided to customers from all around the world. Our students continue to obtain high-paying jobs in companies both within and outside of the country.

Digital advertisers do not require any programming abilities or experience to begin a career in Digital Marketing. Even though digital marketers with programming knowledge are valuable assets to their firm, it is not a required talent for marketers.

The absence of rules in this industry is one of its greatest assets. Everyone can learn digital marketing and become a marketer, regardless of their experience, professional history, or current position.

As we indicated in the last response, anyone from any discipline can engage in digital marketing. Further, As a graduate of computer science, you would have web design skills.

SEO is a field of digital marketing that enables you to optimize your website for Google rankings. Therefore, one can learn digital marketing alongside a computer science career in order to advance in the field.

According to us, to become a good digital marketer, you must acquire and master the following skills.

• Digital Marketing Process
• Branding & Digital Presence Creation
• Digital Content Strategy & Production
• Organic Traffic Generation (SEO)
• Content Distribution
• Lead Generation & Marketing Automation
• Digital Advertising
• Social Media Marketing
• Web Analytics
• AI in Digital Marketing
• Freelancing in Digital Marketing
• Build Your Personal Brand Online
• Monetization Using Google Adsense & Facebook
• Starting, Growing & Monetizing a Youtube Channel
• Starting and Growing an Online Business
• Starting and Managing a Digital Marketing Agency

Few industries that have massive growth with the help of digital marketing have been given below:

• Marketing
• Law
• Retail
• Health
• Training and Education
• Automobile
• Food

Watermelon digital academy assures that each student who fulfills the digital marketing course has access to and is instructed on the most recent industry trends and developments.

Thus, our students will participate in real-world projects in each subject.

Digital marketing encompasses every digital method used to minimize the gap between consumer and product/service. Digital marketing comes in because establishing a presence in the endless digital arena is not easy.

Search Engine Optimization, Pay-per-click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, and Marketing Analytics are the 7 key categories of digital marketing.

Imagine being compensated for advocating what you believe in. In essence, this is affiliate marketing. The process by which one might earn a commission by promoting a product or company efficiently. You receive commission on every successful sale you make.

Email marketing is the practice of sending emails to new or existing clients in order to promote business. The emails are created with the customer’s preferences and the products they have in stock in mind.

Examples of mail :

• Email Newsletters
• Dedicated Emails
• Welcome Emails
• Sponsorship Emails
• Abandoned Cart Emails

In an effort to create a sale, marketing, sometimes known as interruptions or push marketing, employs strategies that distribute a message to a large number of people.

In contrast to outbound marketing, which involves broadcasting messages to a large audience, inbound marketing is “magnetic.”

Outbound marketing, often known as “interrupt” or “push” marketing, employs strategies that deliver a message to a large number of individuals in an effort to achieve a sale.

In contrast to outbound marketing, which involves broadcasting messages to a large audience, inbound marketing is “magnetic.”

Social media marketing (SMM) is the use of social and online networks to promote a company’s goods and services. Social media marketing enables businesses to communicate with existing consumers and attract new ones while promoting their intended culture, mission, or tone.

Search engine marketing (SEM) is a digital marketing strategy used to boost a website’s or page’s visibility in search engine results pages (also referred to as SERPS).

SEO stands for Search Engine Optimization and refers to the process to increase the quality and quantity of website visitors. It works to increase organic traffic to your website and improves your position in Google’s search results.

On-page, off-page, technical, and local SEO are the four basic categories of SEO.

SEO is an organic search approach, while SEM is a sponsored search strategy; this is the key distinction between the two.

On-page SEO entails improving the many aspects of a webpage to improve its search engine rankings. Off-page SEO, meanwhile, focuses on acquiring additional backlinks from other websites.

On-page SEO refers to how search engines rank the content and on-page features of a website. Off-page SEO is the practice of acquiring backlinks to raise your website’s popularity and visibility.

If you want to be successful with search engine optimization SEO, you must understand the difference between on-page SEO and off-page SEO and how to implement each.

Development and distribution of significant and useful contents to existing and potential   customers is content marketing.The content conveys expertise and makes the company values clear to the people it is sold to.

Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.

Content marketing encompasses blogs, newsletters, white papers, social media posts, emails, videos, and other similar forms of media.

Influencer marketing entails enlisting the aid of influential individuals in your niche to promote your company..

PPC refers to a system of internet advertising in which marketers pay each time a customer clicks on one of their online advertisements.

PPC marketing is an efficient and cost-effective method for promoting your products or services or, if you are an agency, your clients’ products or services to the most valuable audiences

Video marketing is the use of videos by corporations, companies, or individuals to sell their products and/or services, grow their audience, and improve their sales. It falls under digital marketing and is a channel that overlaps substantially with content marketing.

The many video types utilized in video marketing tactics include:

• Explainer Videos
• Spot Videos
• Demonstrative Product Videos
• Brand Story Videos
• Behind The Scenes (BTS) Videos

YouTube Marketing is essential to capitalize on the web’s dramatic move toward video. It is accomplished by submitting valuable videos to a company’s YouTube channel or by utilizing YouTube advertisements.

How successful is mobile marketing?

Its effectiveness stems from its capacity to instantaneously connect and communicate with users via a range of mobile marketing platforms.

It is this ability to instantly connect and communicate with users through a variety of mobile marketing channels that make it so powerful and effective.

Social listening as a component of social media marketing?

Yes, it qualifies as social media marketing. Social listening is the method by which brands and businesses can monitor and assess the various social media platforms.

In digital marketing, social listening enables the monitoring of brand-centric discussions and conversations. Then, evaluate them and devise a course of action if necessary.

Yes, it comes under social media marketing. Social listening is the process through which brands or companies can gauge and monitor the different social media platforms.

Social listening in digital marketing helps in tracking mentions and conversations which are centered

around the brand. Then analyze them and plan if any action can be taken upon them.

Always plan ahead of time before acting. Having a well-thought-out strategy may make all the difference; when coupled with digital marketing, you have a digital marketing strategy. The objective of a web marketing strategy is to devise marketing approaches that will boost conversion rates.

The five most important steps, upon which SEO rankings depend, are as follows:

1. Content
2. User Participation
3. Technical Structure
4. Interlinking
5. Mobile Responsiveness

The primary distinction between SEO and SEM is that Search Engine Optimization is a component of Search Engine Marketing, or Search Marketing as it is commonly known. Both methods are designed to improve search engine exposure.

The Google search algorithm is a complicated system that enables Google to locate, rank, and deliver the most relevant websites for a given search query.

Precisely, the ranking system consists of many algorithms that take into account a variety of aspects, including the page’s quality, relevancy, and usability.

Email automation is a method for sending emails to your subscribers in a sequence, with specific time intervals between each one. Automation helps you to plan emails and deliver them at scale to relevant users, which is vital for effective email marketing.

The following are some simple SEO tools that can help you boost your website’s rankings:

1. SEMrush
2. Majestic
3. Pro Rank Tracker
4. Moz Pro
5. Crazy Egg

All of the words or phrases that aid Google in determining the precise nature of the information you’re looking for are referred to as keywords.

Keyword research enables you to collect the terms and phrases that your target audience types into the Google search bar when looking for items and services similar to yours.

It aids in compiling essential information, such as your keyword ranking, which keywords are ranking higher, and what the audience is specifically seeking.

AdWords is a Google-developed advertising system that helps businesses reach online target markets through its search engine platform and partner sites.

Users may quickly monitor, administer, and evaluate their websites with the aid of Google Search Console or GSC. Through its internet portal, the console provides webmasters with crucial statistics for determining how their material is received by the general public.